Website And Brand Optimization For an IT Company

Website and Brand optimization for IT company

Website and Brand Optimization for an IT Company

Optimizing the navigation menu.

We improved the UX, since it took extra clicks from the user’s side to see what the website has. On the new menu, the user can see the offerings of the company in one glance.


Improved HTML to Text Ratio

We improved the content on the main page as the html to text ratio was very low.


Implemented Content Marketing

As this was an IT company, we helped them post more content on a regular basis – about their new offerings, technology news, latest news in the IT field, how it is to work with them etc.


Social Media

We helped them fix their Facebook page as many links to the site were leading to a ‘The link you followed may have expired, or the page may only be visible to an audience you’re not in.”  message on Facebook.


Improved blog on the site

There was a blog on the site, but there were only 3 articles. They also didn’t mention the date or the name of the author. As per Google’s standards, articles need to be written by influencers or experts in the subject. We ensured that the articles are written by knowledgeable people and added their profiles along with the articles.

Improved Blog Frequency

To improve search engine rankings, we set up a schedule such that we add at least 3 new articles per week.


Add social links in the Blogs

We modified the blog to have social media sharing options (Facebook, Linkedin, Twitter, G+) below the article, so that people could share what they like on their own pages. This brought in more traffic and increased the credibility of the site.

Automation for social media management

We used social media managing tools to schedule articles/blog posts consistently across different social media platforms and get new followers on regular basis across the different platforms.


Created a professional-looking company profile

People often check the social media pages and the website of a company before dealing with them – either as clients or as employees. If there’s no action happening anywhere, it creates an impression that the company is not doing much business. People may think twice before associating with such a company. Though this IT company was launched in 2004, the online company profile showed that it had less than 10 employees, but in reality, they had more than 50 employees. This was leading to a lack of trust among prospective employees and clients. We created an improved online profile for the company with correct data.


Created a unique Brand Name

As the company name also belonged to another bigger company, it was causing confusion among prospective clients and employees. Therefore, it was important to establish this company as a genuine brand.


Ecommerce Store Optimization- Case study

Ecommerce Store Optimization

ECommerce Website Optimization by Inbits.

We have worked with a client who owns an eCommerce website. We performed eCommerce website optimization by implementing the following:

Establishing authenticity:

An eCommerce website comes under the YMYL (Your Money-Your Life) category. As per Google guidelines for YMYL pages, shopping sites should have an ‘About Us’ page and a ‘Customer Service’ section clearly giving physical address and phone number to establish authenticity. The older version of the website didn’t have this information, therefore we suggested that this information be added.


Inbits developed the return policies, cancellation policies, terms and conditions to be mentioned on the home page to gain customer confidence.


We installed an SSL certificate which is essential for a shopping page which collects credit card information.

Site navigation:

Previous navigation links on the website were not very user-friendly, therefore Inbits optimized the links for users to navigate to the most used pages.

Website revamp:

We completely revamped the site design to make it look more modern. We added a clear menu on top, giving different categories of apparel.

Member registration:

In order to let users register as regular shoppers, we added a sign up/login section. This helped our client in sending email newsletters regularly with new collections and discount offers, ensure loyalty and bring more traffic.

Social media and Blog:

We improved the website’s social media presence and started a fashion blog on the site as content marketing tool. The blog included pictures of work wear, party wear, college wear, accessories etc. It explains how to mix and match different colors and prints, what looks good and what looks bad, which helps customers dress smart. We added links to the relevant shopping pages on the blog post. After we set up the blog, we launched a Facebook campaign. We have targeted women, predominantly  and have received very good response.

We have set up a regular Facebook schedule to post at least 2-3 messages a week and keep the page active.

Guest blogging:

We invited customers to submit blog posts for dress ideas and gave away discount coupons in return. This has helped giving them a sense of belonging and builds a loyal online community.

Email marketing:

Inbits launched the email marketing program by which we send discount coupons to regular shoppers through email. This has increased traffic to the website because it entices users to click the email links to see what’s in there. We have also created an email newsletter schedule to send the blog articles are being to the registered members and keep them engaged with latest information in the world of fashion.