Here, we explain some tips for Homepage Optimization of your website and how to maximize traffic.
Start with a simple design.
Add new elements and test for improvement in traffic or conversions, reduction in bounce rates, etc.
Know where traffic to homepage is coming from.
- Social Media – Determine which social media is most effective.
- External Links -Which sites send most traffic
- Ads – Which ads send the most traffic?
Know where the traffic from homepage is going to –
- Social media.
- Leaving without interaction.
- Going to different services/product pages.
- Know your bounce rate?
- Know how to stop people leaving homepage
- Have Awesome CTRs
- Exit Intent Popup
- Focus Element in footer
Social media Links in Menu & Footer
- Add sharing links for individual articles.
- Clearly display links to your website’s social media pages for visitors to like and follow.
At Least 3 sliders
- Subscription Box
- Most popular service/product
- Latest Blog
A-B testing of homepage to keep on improving Conversion
Measure monthly STATS For A-B stats
- Page Views
- Bounce Rate